Essays Final Project Comprehensive Argument Analysis

Use the pre-writing questions below to help you analyze your images and start writing notes that will help you develop your paper ideas.

1. Claims: What claims does the image make? What type of claim is it?

  • Fact Claim: Is it real?
  • Definition Claim: What does it mean?
  • Cause Claim: What is the Cause? What are the effects? How are these related?
  • Value Claim: How important is this? How should we evaluate it?
  • Policy Claim: What is the solution? What should we do about it?

2. Visual Composition: How is the image arranged or composed? Which of the following aspects of composition help makes the claim? Examine:

  • Layout: where images are placed and what catches your attention. How visual lines draw your attention to or away from the focal point.
  • Balance: size of images and how they compare with one another. Is the focal point centered or offset?
  • Color: how color (or lack of color) draws your attention or creates a mood
  • Key figures: what is the main focus? How does this contribute to meaning?
  • Symbols: are there cultural symbols in the image? What do these mean?
  • Stereotypes : how does image support stereotypes or challenge them?
  • Exclusions: is there anything left out of the image that you expect to be there?

3. Genre: What is the genre of this image? (examples: fine art, movie, advertisement, poster, pamphlet, news photograph, graphic art etc.). How does it follow the rules of that genre or break away from them? How does that affect the meaning of the image for the audience?

4. Text: How does any text or caption work to provide meaning to the visual?

5. Appeals: How does it appeal to the audience to believe the claims? Are appeals to logic? Emotion? Character? Authority? Are any of these appeals false or deceiving?

6. Selling: Does the claim move into a sales pitch? Does it use a cultural value or common cultural symbol in a way that exploits that image?

7. Story: What story does this image convey? How does this story help the claim or appeal to the audience?

So much is at stake in writing a conclusion. This is, after all, your last chance to persuade your readers to your point of view, to impress yourself upon them as a writer and thinker. And the impression you create in your conclusion will shape the impression that stays with your readers after they've finished the essay.

The end of an essay should therefore convey a sense of completeness and closure as well as a sense of the lingering possibilities of the topic, its larger meaning, its implications: the final paragraph should close the discussion without closing it off.

To establish a sense of closure, you might do one or more of the following:

  • Conclude by linking the last paragraph to the first, perhaps by reiterating a word or phrase you used at the beginning.
  • Conclude with a sentence composed mainly of one-syllable words. Simple language can help create an effect of understated drama.
  • Conclude with a sentence that's compound or parallel in structure; such sentences can establish a sense of balance or order that may feel just right at the end of a complex discussion.

To close the discussion without closing it off, you might do one or more of the following:

  • Conclude with a quotation from or reference to a primary or secondary source, one that amplifies your main point or puts it in a different perspective. A quotation from, say, the novel or poem you're writing about can add texture and specificity to your discussion; a critic or scholar can help confirm or complicate your final point. For example, you might conclude an essay on the idea of home in James Joyce's short story collection, Dubliners, with information about Joyce's own complex feelings towards Dublin, his home. Or you might end with a biographer's statement about Joyce's attitude toward Dublin, which could illuminate his characters' responses to the city. Just be cautious, especially about using secondary material: make sure that you get the last word.
  • Conclude by setting your discussion into a different, perhaps larger, context. For example, you might end an essay on nineteenth-century muckraking journalism by linking it to a current news magazine program like 60 Minutes.
  • Conclude by redefining one of the key terms of your argument. For example, an essay on Marx's treatment of the conflict between wage labor and capital might begin with Marx's claim that the "capitalist economy is . . . a gigantic enterprise ofdehumanization"; the essay might end by suggesting that Marxist analysis is itself dehumanizing because it construes everything in economic -- rather than moral or ethical-- terms.
  • Conclude by considering the implications of your argument (or analysis or discussion). What does your argument imply, or involve, or suggest? For example, an essay on the novel Ambiguous Adventure, by the Senegalese writer Cheikh Hamidou Kane, might open with the idea that the protagonist's development suggests Kane's belief in the need to integrate Western materialism and Sufi spirituality in modern Senegal. The conclusion might make the new but related point that the novel on the whole suggests that such an integration is (or isn't) possible.

Finally, some advice on how not to end an essay:

  • Don't simply summarize your essay. A brief summary of your argument may be useful, especially if your essay is long--more than ten pages or so. But shorter essays tend not to require a restatement of your main ideas.
  • Avoid phrases like "in conclusion," "to conclude," "in summary," and "to sum up." These phrases can be useful--even welcome--in oral presentations. But readers can see, by the tell-tale compression of the pages, when an essay is about to end. You'll irritate your audience if you belabor the obvious.
  • Resist the urge to apologize. If you've immersed yourself in your subject, you now know a good deal more about it than you can possibly include in a five- or ten- or 20-page essay. As a result, by the time you've finished writing, you may be having some doubts about what you've produced. (And if you haven't immersed yourself in your subject, you may be feeling even more doubtful about your essay as you approach the conclusion.) Repress those doubts. Don't undercut your authority by saying things like, "this is just one approach to the subject; there may be other, better approaches. . ."

Copyright 1998, Pat Bellanca, for the Writing Center at Harvard University

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